1 a. 

Nordstrom- If you look up www.nordstrom.com you will see one of the most well-known clothing stores in the fashion business. At the bottom of the home page, there are a few links that  “contact us” demonstrate the Dialogic loop. There are several different people that you can get in contact with, should you have any problem. Customers can even get in contact with a beauty or wedding stylist. There are numbers provided for credit card assistance, and e-mail addresses (which they promise to answer within 48 hours), and even mailing addresses for the headquarters. The people at Nordstrom have implemented other measures to meet the needs of their customers, including a policy that allows customers to return merchandise at any time.

1 b. The creators of www.GoodHousekeeping.com have clearly kept their customers’ needs in mind. They have gone above and beyond the traditional ‘contact us’ buttons and added ‘How to’s and ‘Best’s as subheadings, to make their website more user-friendly. My favorite feature of the website is a simple pull-down menu that says, , and takes you to a link that asks you specific questions about those questions http://www.goodhousekeeping.com/health/advice/healthy-alternatives This is one example of how they try to meet their customers’ needs. They give you recommendations on what to do to alleviate the cravings, and what will satisfy you just as well. Although they offer links to Facebook and Twitter, I don’t think I’d ever use them, because I don’t see the need in it.

1 c. When I first started reading www.shape.com, it was a rinky-dink little site without many graphics and a horrible interface. Today, they provide calculators to help customers work the spots they need help with. Here is one calculator they provide to help customers. Their customer feedback has also showed them that customers need help with more than just fitness.

1 d. www.Payless.com has a website that isn’t very customer-driven. Though they rotate the photographs of shoes they display, they do not easily meet the needs of their customers. Men have to click onto their own subcategory; those shoes do not appear right away. They have this handy FitFinder but it is not easily found. If they placed it in the forefront, more customers would probably appreciate it better. Their website does promise an e-mail alert for every sale, which is something I did not see elsewhere.

1 e. http://www.glamour.com/ is my favorite website for a magazine. Though I do not read the magazine regularly, I find their website very fascinating. The website, updated almost hourly, has several interesting blogs that are written by different people (men, too!) coming from different perspectives. There are links to update Twitter and other social networking sites. Here is a photo of one of the regular bloggers, who writes a humorous column about her dating life. Blogger;Single-ishHer posts, often broken up by photos of her travels around NYC, never fail to make me laugh.

2. This study appeared in PUBLIC RELATIONS REVIEW, a peer-reviewed journal. This journal aims to accomplish a few objectives through its publication. Porter and Sallot conducted a qualitative study, to examine the way that people use the web, and which people specifically use the web. Users of the web within public relations use it to discover their “publics,” in order to create a working relationship with their customers. They hope to see the audiences without discrimination based on gender, race, or any monetary factor. They also found that women and men use the web equally, and that the Internet has become a great “equalizer” in creating an interface that is easily accessible for all audiences. They used their study to examine the people who use the web and what they use it for. If they did the study in 2010, they should show the specific sites that receive the most traffic, but instead of using charts, use hyperlinks. They should also include at what age children use the web, and whether they use it solely for entertainment or education.

3. The book’s lasting concepts are how to adapt media for society. They include the studies conducted and the differences in the way people approach media today. I will use the way he approached different websites and their visitors to see how to maximize the impact of my website. I liked the Dialogic Loop idea as a critical part of a website (of any kind), and will be sure to include a way for people to contact the site. I want to give an image captured from Google maps to show where the business is located and a phone number for people to call (because I don’t think there is an email address yet). I will create a generic e-mail address that they can use.

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